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Since NSI was known throughout the world as a leader in the windsurfing footpad market it was a natural transition into the kiteboarding market. Early custom board builders were crossing over from windsurfing boards to kite boards and using NSI padz on their kiteboards. NSI saw this new sport emerging and enthusiastically jumped on board. Again Hood River was a natural venue for early kiteboarders and industry inventors looking for a design house/manufacture to bring new products to market. NSI was well positioned to be that company. We had proven over the preceding ten years that we were a company that embraced new emerging markets and had the ability to design and produce quality products. We also had the ability to develop the distribution/dealer base to quickly and efficiently get these products to market.